Google May Add Structured Markup & Data To Ranking Algorithm
Structured data, structured markup and rich snippets have always been key19534 about helping Google and search engines understand your content and potentially lead to Google making your search result snippet richer, with the goal of increasing your click-through rate from the organic results to your page.
Google has said, time and time again, key19544 that these are not used key19542 in the ranking algorithm to make a Web page rank better. They have said that adding structured markup to your pages won’t directly lead to your key19531 page ranking better in the Google search results.
Well, key19532 that may change in the future.
Google’s John Mueller said in a Google Hangout this morning (at key19538 the 21:40 minute mark) that “over time, I think it [structured markup] is something that might go into the rankings key19543 as well.”
He key19535 said Google currently doesn’t use this for ranking purposes, but that over time, Google may indeed start using it. He went on to explain his key19545 rationale:
If we can recognize someone is looking for a car, we can say oh well, we have these key19537 pages that are marked up with structured data for a car, so probably they are pretty useful in that regard. We key19536 don’t have to guess if this page is about a car.
John added:
So I think in the long run, it definitely makes sense
rolex submariner first copy to use structured data where you see that as being reasonable on the Web site. But I wouldn’t assume that using structured data markup with make your site jump up in rankings automatically. So we try to key19540 distinguish between a site that is done technically well and a site that key19541 actually has good content.
Just because it is done technically well, it doesn’t mean it is as relevant to the users as content that is not done as technically well.
Here is the video embed where he mentions using it in ranking, but you can scroll back in the video to listen to the question and answer in long form:
Add Search Engine Land to your Google News feed.
Related stories
GA4 custom funnel reports are here
3 new enhancements for YouTube Shorts
5 new changes to the Google Ads API
Where traditional search and AI chatbots excel: A closer look
Google search revenue rises 2%, slight dip in total ad revenue
New on Search Engine Land
Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities
How to connect with Gen X, Millennials and Gen Z
TikTok’s new ad product gives publishers 50% key19539 stake
YouTube has a new interface, and not everyone is excited about it
GA4 custom funnel reports are here
About the author
Barry Schwartz
Barry Schwartz key19533 a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
Related topics
GoogleGoogle SEOSEO